Seth Godin explains that many organisations or people have great ideas. If you get your idea to spread wider, you will win (even if your or idea is similar to your competitors). Hiring is no different. You have to get your ideas to speak and reach a wide audience in order to attract the best. Our goal is that ‘every software engineer find out about our jobs’. We realized that with our small team we couldn’t rely on direct search, nor do we have budget for large scale advertising.
Joris Luijke has lead the People Teams of fast growing software companies including Atlassian, Squarespace. Now, he is the cofounder of Pyn.